Why RSC

When it comes to retail leasing success, choosing Right Scenario is a strategic decision. We don’t just broker deals we empower you with market intelligence, unmatched access, and a clear path to long term returns.
 
With years of proven experience and a sharp understanding of both local and global retail trends, our team delivers insights that drive smarter, faster decisions. We stay ahead of the curve so you can stay ahead of the market.
 
Through our powerful network, you gain access to exclusive, off-market locations that are rarely visible to the public giving you a unique edge in securing high-potential sites before anyone else.
 
Whether you’re a landlord seeking the right tenant or a retailer searching for your next flagship location, RSC brings the clarity, credibility, and connections you need to win.
 
Let us help you unlock the full potential of your retail property.

 

The RSC differences

At Right Scenario, we proudly uphold our name as a boutique retail leasing agency committed to providing honest, transparent, and thoughtful consultancy services. Our goal is not only to secure spaces but to support lasting success for both landlords and tenants.

Established in 2017, our experienced and dedicated team has helped turn retail visions into reality. We deeply understand the challenges and opportunities faced by stakeholders in the retail property sector and strive to offer solutions grounded in trust, professionalism, and collaboration.

By truly understanding both sides of the retail equation, we bridge the gap with insight, care, and strategic thinking ensuring every match is the right fit.

If you are looking for a dependable, knowledgeable, and service-minded retail consultancy partner, you are in good hands with RIGHT SCENARIO.

Feel free to reach out to us anytime via any platform that suits you. Whether it’s to explore opportunities, ask questions, or simply enjoy a coffee and talk retail  we’re always happy to connect.

Let’s create the right scenario together.

About the Founder
 
Atthakorn Alex Wuddhikullaphak 
Founder & Managing Director, Right Scenario Co., Ltd.
 
The retail career of Alex  is built on decades of hands-on experience, shaped by growing up in one of Thailand’s pioneering retail families.
 
The story began in 1956, when his family opened the first MerryWear storea four-story fashion boutique in Ratchaprasong, now the site of CentralWorld. As the business grew, it opened a second location in Siam Square in 1965 and rebranded as MerryWear Golf, launching one of Thailand’s first sports department stores. The store introduced European and American product ranging from tennis and badminton to golf equipment and apparel to Thai consumers.
 
In 1981, the flagship store moved to a row of five 5-storey shophouses at the Ploenchit intersection, now the location of Park Ventures. At its peak, MerryWear Golf operated six retail stores across Bangkok, supported by the family’s own golf bag factory in Ratchada, Bangkok.
 
Growing up within the business, Alex gained first-hand experience in retail operations, customer behavior, and brand positioning. These early foundations gave him a unique understanding of how location, concept, and consumer insight come together to drive retail success.
 

He later joined Central Pattana (CPN), Thailand’s leading retail property developer, where he gained in-depth experience in mall leasing, tenant mix planning, and brand development strategy. From 2010 to 2017, he was involved in over 30 shopping centers across Thailand, working closely with international food & beverage brands, fashion retailers, and luxury fashion houses, including key contributions to the flagship project Central Phuket.

In 2017, Alex founded Right Scenario Co., Ltd. to offer a boutique, insight-driven approach to retail property. With a mission to help brands and landlords align the right brand with the right space, RSC has become known for its trusted, analytical, and relationship-focused service.

Today, RSC partners with leading landlords and renowned retail brands across Thailand—delivering long-term value through strategic leasing solutions, tailored tenant mix planning, and expert retail consultancy.